Services to Producers



Veterinary Input Services to Milk Producers


There are around 16 lakhs animals in co-operative ambit. The majority of the animals are crossbred jersey animals and the average yield per animal is around 6.69 litres per day. To enhance the per animal yield semen from High Genetic Merit (HGM) bulls are used for Artificial Insemination (AI). Focus is also given on nutrition aspect and best animal management practices.


Following Veterinary input services are provided to the milk producers:


(a) Doorstep Veterinary Service



Mobile Veterinary routes are operated to provide Veterinary Health Service at the door step of the milk producers through field Veterinarians.


(b) Doorstep Emergency Service


Field Veterinarians attend emergency services as and when call is received from the milk producers.


(c) Artificial Insemination Service (AI)


Timely artificial insemination is ensured through field Veterinarians and trained Village Level Workers (VLWs).


(d) Conducting Fertility Camp


Regular Fertility camps are conducted at the society level for the treatment of infertile cases and other reproductive problems.


(e) Insurance coverage


The milch animals of producers are being insured at 50% subsidized premium by availing fund assistance under National Programme for Bovine Breeding (NPBB)


(f) Monitoring System


Veterinary software application programme is also being implemented for better monitoring of animal health and breeding activities by field Veterinarians.


(g) Extension Education


Various Training programmes on Clean milk production, Dairy animal management and Fodder aspects are given to the milk producers through four Training centres namely Salem, Madurai, Tirunelveli and Vellore milk unions.


Under Clean Milk Production (CMP) focus is given on the following aspects:


  1. Advising the producers to maintain the animal in clean and hygienic environment.
  2. Maintaining of milch cows hygienically especially cleaning the udder before and after milking.
  3. Usage of Stainless steel utensils.
  4. Usage of S.S. cans and milk collection accessories at the society level.


Summer Stress Management


Members are advised to follow the following practices to overcome the heat stress of animals:

  1. Proper housing of animals in shady areas to protect against hot winds.
  2. Sprinkling of water over the body of the animals and shower facility if possible.
  3. Allowing animals for grazing in the early morning / late evening hours.
  4. Providing adequate cattle feed and mineral mixture & increase the frequency of feeding.
  5. Providing required green fodder and clean cool water 5 to 6 times in a day.



Overseas Visit of Farmers


It is proposed to give overseas exposure to progressive farmers on the best dairy practices and latest scientific trends followed in dairy sector.


Supply of subsidized Cattle Feed and Mineral Mixture


Cattle Feed and Mineral Mixture are being supplied by the unions with a subsidy of Rs.2/-to 4/- per kg and Rs.20/- to 25/- per kg, respectively from the union fund.


A sum of Rs.16.70 crore has been spent towards subsidy for the supply of 67,233 MTs of cattle feed and Rs.33.88 lakhs towards the subsidy for the supply of 138 MTs of mineral mixture in 2018-2019.



Fodder cultivation


The area under fodder cultivation in unions is 65.32 acres and 20.00 acres in Pudukudi (Thanjavur union).


Fodder cultivation is being done in 20 acres of land at Pudukudi, Thanjavur District by Federation to meet out the demand of animals available at Pudukudi and Nucleus Jersey & Stud Farm (NJ&SF), Ooty. In addition, fodder is supplied to the nearby unions viz., Trichy, Thanjavur, Pudukottai and Sivagangai. During the last two years, around 1,000 MT of green fodder and 25 lakhs fodder slips have been distributed to the milk producers.


In order to meet out the fodder requirement during summer season, 500 nos. of Azolla units have been distributed to the society members and 40 nos. Hydroponics units have been installed as demo units in DCMPUs.



It is also proposed to utilize the land available at Pudukudi to an extent of 90 acres for fodder cultivation in order to meet out the fodder requirement.


Further, fodder will also be cultivated in Meikkal land of Animal Husbandry Department as per feasibility.


The  Restructured  Peraringnar  Anna Co-operative Milk Producers Welfare Fund


The fund was created with an aim of sustaining loyalty of the milk producers towards Aavin. The MPCS and the district unions contribute Re.1 each per member per month. The corpus fund is utilized to disburse solatium to the member producers. Policy pass books are issued to the members.


A sum of Rs.1.75 lakh will be released to the milk producer who meets with a fatal accident or loses more than one organ and a sum of Rs.75,000 in case of loss of one organ. Children of such families are also given financial assistance of Rs.10,000/- for education and marriage purposes. However, there is no increase in the rate of contribution by the society, union and beneficiary. So far, a sum of Rs.1.88 crore has been disbursed benefitting 106 milk producers.



In order to avail the complete financial benefits from this fund, the milk pouring member should have poured a minimum of 120 litres of milk in 180 days in the preceding one year, prior to the date of accident.


Payment   of   incentive   to   milk producers by co-operative unions


The profit earned by the district unions is being shared with the milk producers by way of incentive. Depending upon the surplus generated by the particular district union, this incentive amount normally ranges from 60 paisa per litre to Rs.1.60 per litre. A sum of Rs.162.79 crore has been paid as incentive to 3,48,019 milk producers during the year from 2011-2017.




Payment of bonus to milk producers by Primary dairy cooperative societies


Whenever the society earns profit, 50% of profit is ‘ploughed back’ to the member milk producers as provided in the by-laws of Milk Producers Cooperative Societies (MPCS) by way of dividend on share capital, patronage rebate and bonus for the value of milk supplied by them to the society.


A sum of Rs.142.60 crore has been paid as bonus, dividend and patronage rebate during 2018-2019, by which 2.87 lakh members were benefitted.



Installation of Bulk Milk Coolers


Bulk Milk Coolers (BMC) are small insulated tanks with refrigeration facility positioned at the milk collection points to chill the milk to keep the initial quality of milk. So far, 356 BMCs with chilling capacity of 15.94 lakh litres per day have been installed. It has been proposed to increase the chilling capacity from 15.94 LLPD to 19.12 LLPD by installing 218 BMCs under NPDD & VBMPS.